The word “seminar” was known to the ancient Greeks, who studied the laws of mathematics and geometry, and also became acquainted with the thoughts of philosophers using this technique.

This is a special type in which theoretical knowledge is necessarily based on practice. Of course, the conduct of seminars has changed over time, but the fact that this technique still exists testifies to its effectiveness.

The essence of the

During seminars, the speaker presents lecture material to the audience. In this case, words can be illustrated with films and slides. Subsequently, a discussion begins, during which all participants can express their opinions or ask questions, and also try to apply the information received in practice. If we take into account such features, then answering the question of what a seminar is, we can confidently say that it is one that allows you to achieve high efficiency.

Organization of seminars

In order for the seminar to be held at a high level and bring maximum benefit to all its participants, the following should be done:

• draw up a plan according to which a particular issue will be discussed;
• select people who will conduct the seminar and provide information to listeners;
• prepare and print the necessary material for distribution to seminar participants;
• select and appropriately design the premises in which the training will be conducted;
• take care of transportation services - they may include transportation not only for seminar participants, but also necessary equipment, which is planned to be used when submitting information;
• organize a banquet or buffet.

It should be noted that before the actual organization it is necessary to determine the purpose, topic and form of the event, as well as its duration (training seminars, in the form of collective reading, discussion or conference). For optimal planning, you can use the services of relevant companies, whose employees know better what a seminar is and how to conduct it correctly.

Features of business seminars

Today, business seminars are held both for representatives of senior positions and for managers of various enterprises. They not only serve as a tool for improving practical work, but can also affect the image and reputation of the institution.

Depending on the topic, a business seminar is held in the conference room of the enterprise itself, in special halls of business centers, as well as in country boarding houses, resort areas and even abroad.

To make the seminar as comfortable as possible, you need to ensure the following points:

• a sufficient number of tables and the rationality of their placement;
• availability of all necessary materials(name badges, notepads, pens, etc.);
• the presence of a stage or podium for the person who will speak;
• availability of necessary multimedia tools.

Additional nuances that you should pay attention to when organizing seminars

If the seminar involves the participation of foreigners, then care should be taken to meet and accommodate them. An important point is catering. Thus, seminars or any other form of similar training should have breaks. During them, participants must be offered tea, coffee, some light snacks or sandwiches. In addition, it is imperative to set aside time for the main meal, since seminars are often drawn out and last quite a long time. It should be noted that you can use catering - professional service for events, which is carried out at the highest level.

If you know what a seminar is high quality, then be sure to prepare printed materials - a program for it, as well as an invitation. If you plan to have foreign guests, you need to take care of simultaneous translation. You should also carefully organize the registration and information procedure for people arriving at the seminar. If necessary, you can organize a meeting with representatives of the press and prepare a press release.

• Have you ever wondered what is the key factor in your success or failure at work or business?
• Maybe it's your luck?
• Or market volatility?
• Or maybe the incompetence of your employees, colleagues or bosses?

No! It's all about your skills and professional skills.

I will explain this idea through a parable:“Once upon a time, two woodcutters argued which of them would cut more wood in a day. In the morning, the men went to their positions. At first they worked at the same pace. But within an hour, one of them heard the other stop working. Realizing that this was his chance, The first woodcutter redoubled his efforts. Ten minutes passed, and he heard that the second woodcutter began to work again. And again they worked almost synchronously, when suddenly the first lumberjack again heard his opponent stop. And again the woodcutter, delighted, began to work. feeling the smell of victory. And this continued all day. Every hour one of the lumberjacks stopped for ten minutes, and the second continued working. When the time was up, the one who worked without ceasing was absolutely sure that the prize was in his pocket. when he found out that he was very mistaken. “How did this happen?” He asked his partner. “Every hour I heard you stop working for ten minutes.” “It’s all very simple,” he answered bluntly. — Every hour I stopped for ten minutes. And while you continued to cut down the forest, I sharpened my ax."

What does this parable talk about? Let's make a few analogies. Like a woodcutter chopping down a forest, you work every day, fulfilling some of your duties. You have certain skills and professional skills in your field. And here you are faced with a choice: either you work without raising your head, completely immersed in the process in the hope of doing more and better, or sometimes distract yourself from work in order to sharpen your ax like a second woodcutter. Figuratively speaking, by sharpening your axe, you upgrade your professional skills, undergo training, and later apply all the learned technologies and knowledge in your work and, therefore, the level of efficiency of your work increases significantly. Nowadays, when each of us constantly experiences ups and downs professionally, when crises arise in frequent cycles that affect companies, the secret of your success may be your knowledge and professional skills. After all, we live in a constantly changing world where up-to-date information plays a key role. The more knowledge, information, and skills you have, the more adaptable you will be.

There are several sources from which you can gain knowledge and improve your professional skills:

• Books and magazines.
• Internet and television.
• Seminars and webinars.

All of these sources are relevant and useful, but their degree of effectiveness varies. Books and magazines are a useful source of information, but what are the disadvantages: you need to read and study, perhaps, a dozen different books and magazines in order to glean key information for you that can really improve your professionalism. Firstly, it is very long, and secondly, it is difficult to find a book with truly relevant information and knowledge.

The Internet and television are a less useful source of information, as strange as it may sound. The Internet is filled with a huge amount of information waste, and truly useful information is very rare. Seminars and webinars - best way improve your professional skills. Firstly, seminars and webinars are the cream of the crop of relevant and productive information packaged into hour-long frames. At seminars you can always ask questions or engage in constructive dialogue. For many, the downside is that most useful seminars are paid. But this is quite fair, because no expense should be spared for information that benefits you, teaches you and improves your professional skills. The first thing to look at is value, not price.

As Robert Kiyosaki said: "Financial intelligence comes from investing time in the real world. Investing in your financial education will not pay off immediately, but it will definitely pay off."

Therefore, do not spare money on education, on your development, on improving your professional skills, because this is the asset that will bring you success.

Good evening Svetlana:

Question
1st: do you need a license for such activities and if so, where to get it??

according to 1 type OKVED

74.14-consulting in the field of management, more or less clearly, consulting is usually a type of work through the conclusion of an agreement for the provision of services

for consulting on a specific management topic - it's hard to call it training here

regular consultations on a specific topic.

3. Educational
activity as a licensed type of activity includes the provision of educational services for the implementation educational programs according to the list according to the appendix. Appendix to the Regulations on licensing of educational activities
LIST OF EDUCATIONAL SERVICES FOR IMPLEMENTATION OF EDUCATIONAL PROGRAMS

18. Implementation of additional
professional development programs

19. Implementation of additional professional programs
professional retraining

if you provide training using these programs, sooner or later you will have to obtain a license; the era of seminars will slowly become a thing of the past

Question 2: To obtain an educational license, do you need to have specially equipped premises?

Yes, you need not only premises, which is very expensive

4. Licensing requirements for an applicant for a license to carry out educational activities (hereinafter referred to as the license),
are: a) existence on the right of ownership or other legal basis buildings, structures,
structures, premises and territories (including equipped classrooms,
facilities for holding practical classes, objects physical culture and sports) necessary for the implementation
educational activities for educational purposes applied for licensing
programs;

b) availability of material and technical support for educational activities, equipment of premises in accordance with state and local standards and requirements, including in accordance with federal requirements
state educational standards, federal state
requirements, educational standards; c) availability of conditions for protection
health of students in accordance with Articles 37 and 41 of the Federal Law
"On education in Russian Federation»;

G) availability of developed and approved by the organization providing educational
activities, educational programs in accordance with Article 12 of the Federal
Law “On Education in the Russian Federation”;

d) n Availability of a sanitary-epidemiological conclusion on compliance sanitary rules buildings, with buildings, structures, premises,
equipment and other property that is expected to be used to carry out
educational activities, in accordance with paragraph 2 of Article 40 of the Federal
Law “On the Sanitary and Epidemiological Welfare of the Population”; reference to position
-http://base.consultant.ru/cons/cgi/online.cgi?req=doc;base=LAW;n=153731

you would like to study and new law there are a lot of innovations about education -

Experienced organizers of trainings or seminars know how to make significant money without major investments. The right organizational approach and skillful execution of events bring good financial benefits. What are the features of this activity? Read all the nuances of organizing a business from scratch on the website

Topic – the main component of a training or seminar

The word “training” means any group training system that allows you to improve in any area. Seminars are also group training sessions, where reports are heard and discussed. Both events are conducted by experts in one field or another.

It all starts with choosing the most relevant topic in a particular area:

• Product promotion.
• Ethics of business relations.
• Health promotion using a special (author’s) method.

In the global aspect, there are only three main topics:

1. Building and developing a business – personal growth.
2. Improvement of the body.
3. Relationships (business, family).

Virtually everyone wants to be healthy, financially successful, and have a strong family. Each topic has its own numerous directions. For example, in personal growth: how to start a business correctly, choose business partners, think through the path to success, and so on.

The main thing is to create a whole program (calendar plan) of various seminar events or trainings, which can change periodically . If you repeat the same training, it is difficult to stay in business for a long time. That's why you can't do without regular updates.

Advice . Along with thematic diversity, a large number of authors cover the same issues. Preliminary personal participation in the seminar that is planned to be held is recommended. As a last resort, you can familiarize yourself with the individual works of a specific trainer-teacher. This will make it easier to complete the organizational steps.

Where is the best place to conduct trainings or seminars?

The short duration of trainings and seminars (usually they last 1-2 days) ensures their mobility - organization in different cities. In this case, it is important to choose a premises in the central part of the city with convenient transport links, comfortable access and access. Then all participants will perfectly arrive at the appointed time.

The option of outdoor education is widely practiced. – in sanatoriums and other suburban institutions located near the city limits. When organizing on-site training, you need to take care of transporting students to the location by bus (by other means), book rooms for accommodation in advance and think about meals.

We pay due attention to working with the trainer

Close contact with a coach largely determines the success of a started business. For example, the date of the event is announced to potential participants only after agreement with the trainer.

Each specialist has his own payment terms:

• Some put forward requirements regarding the minimum and maximum number of participants and call a fixed amount of the fee. Its value will not depend on the total number of listeners.
• With another, it is necessary to pay for each person present at the training.
• The coach's travel expenses and accommodation are paid separately.

In addition, the coach is a treasure trove useful information for the organizer.

He will certainly focus on the following nuances:

1. Will focus on the target audience and requirements for the premises.
2. Will provide samples of handouts.
3. Share existing advertising brochures, brochures, posters.
4. Recommend the most effective advertising methods.

Attention . The process of negotiations with a coach does not provide a 100% guarantee that there will be no organizational errors, but the likelihood of their occurrence becomes minimal.

Choosing a room for trainings or seminars

Choosing a room is not the easiest task. The ideal solution is to rent a hall (classroom) in a modern business center, where the interests of clients are taken into account one hundred percent. However, its rental price is corresponding, which means the price of classes increases.

Basic requirements for training rooms:

• Comfort – maintaining an optimal microclimate in any season. Availability of smoking room and other amenities.
• An important aspect - comfortable seats. It is difficult to sit on a hard chair for a long time.
• Spaciousness , that is, a room designed for 30 people cannot be rented for 40 listeners.
• No unnecessary items , distracting attention from classes.

Attention . Often the customer of the training (seminar) is a company. In this case, the trainer is given a specific task, and the training takes place on the premises of the client, who provides the premises.

We resolve technical issues in advance

Today, even ordinary lectures cannot be read without showing slides, let alone modern trainings and seminars. Technical issues are dealt with at the stage of selecting premises. You should inquire in advance about the availability of a board, projector, and Internet access. If they are provided by the landlord, you can book a room and not worry about technical support.

Promotion and promotion of a seminar or training

In parallel with the search for premises, promotion of the event begins.

Features of payment for trainings or seminars

Payment by the participant in advance is mandatory. This objectively confirms the seriousness of intentions.

As practice shows, there can be many registered participants for the event, but only those who have not paid:

1. They forget to come to class.
2. They stop answering calls from organizers.
3. They excuse themselves with urgent matters.

Even a small prepayment will immediately weed out frivolous people. In addition, this approach allows us to obtain real information about the quantitative composition of participants.

Advice . The announcement of tiered pricing encourages early registration. For example, if the price of the training is 11,000 rubles, then an advance payment made a month before the event implies a discount of 1,500 rubles, for 2 weeks - 700 rubles, for a week - 300 rubles, the full cost is paid on the day of the training.

Preparation of materials for training or seminar

As noted above, the trainer provides the organizer with handouts that need to be reproduced in sufficient quantities, preferably with a reserve.

Typically participants are provided with:

• Workbooks with exercises and assignments on individual topics.
• Abstracts with key points and various diagrams.
• Additional materials intended for self-study.

Basic requirements for any type of handout:

1. Clarity, clarity and understandability for participants.
2. No errors (spelling and syntax).
3. Availability of numbering on pages.

Often, material intended for participants is compiled into one package and distributed before the start of the event.

Drawing up a plan for conducting a training or seminar, printing brochures

The plan is comparable to the class schedule. For example, a student knows exactly the start and end time of lessons, and what subjects will be studied on a particular day. In the same way, a person who is interested in training or seminars should know about all the nuances of training.

The program states:

• Total duration (day or several days, number of hours each day).
• Where is the training conducted, who is the author and presenter.
• What blocks does the event consist of, their duration and thematic focus of each.
• When does registration of participants begin?
• Break times and other nuances.

The compiled program is printed in the form of a bright brochure and provided to participants.
As you can see, the implementation of this point should not be neglected and left for the last day. In addition to the plan itself, you need to think about the design of the brochure, find a printing house to produce it, arrange for printing, and wait a few days or more for the order to be completed.

An example of a training program by Evgeniy Galaya: “Manager: the art of managing people”

Catering at a training or seminar

Taking care of nutrition is an important detail of the organizational process. The multi-hour seminar involves breaks of varying lengths. In moments of short rest, it is appropriate to offer listeners hot drinks, water and a sweet snack.

The importance of a coffee break cannot be overestimated:

1. The man switches.
2. Strength is restored to perceive a new information block.
3. Sweets stimulate brain activity.
4. Clients’ internal tension is reduced and a relaxed atmosphere is created.

It is better to use lunch time for its intended purpose - invite listeners to lunch. For example, in business centers there are special food outlets for this purpose. If there is no suitable cafe nearby, you can take care of the place of training in advance.

Paying attention to the little things

Unaccounted for little things lead to serious discomfort.

It is important to think through everything down to the smallest details, eliminating the slightest inconvenience for the participants:

• Make sure there are signs to the wardrobe, hall, toilet, smoking room.
• Hand over badges. This will make it easier to communicate during group classes and during breaks.
• You should not save on purchasing stationery - notepads and pens. The essential attributes of any activity are distributed before the start of the event.

The intense training course is not easy to master - after another week many details are forgotten. This is what worries many listeners. Therefore, the sale of materials from full version the course will be very useful. These can be original books, CDs or brochures.

We organize breaks from trainings or seminars comfortably

A comfortable break means:

1. Special places for relaxation and eating, equipped with comfortable furniture.
2. Take a walk in the fresh air, preferably in a park area.

It is these nuances that need to be taken into account when choosing a room. Listeners are always asked to leave the hall during the break. They need a change of scenery, socialize, stretch their muscles by walking, and have a snack. A well-rested person is able to absorb information well. It wouldn't hurt to have a sports minute. Here it’s time to recall the usual industrial mini-charger from the Soviet past.

Additional notification of clients about the training or seminar 1-2 days before the start

Everyday busyness modern people causes forgetfulness. They simply do not remember some of the events they planned. A kind of insurance that all registered clients remember about the upcoming event is an additional notification in the form of a reminder. A few days before the appointed date, a call is made to the formed group or an email is sent.

Hiring additional workers to help

With a large number of participants, it is difficult to do without additional assistants:

• Greeting clients.
• Celebrating those who came.
• Organizing tea parties during breaks.
• Promptly responding to force majeure circumstances.

As a conclusion. Returning to the question of the profitability of the business of organizing trainings and seminars. How to calculate it?

All costs are known in advance:

1. Trainer's remuneration.
2. Rent amount.
3. Cost of printing handouts and brochures.
4. Costs for coffee breaks and stationery.
5. Advertising spending.

All that remains is to calculate the minimum payment for one person, taking into account the above expenses and your own benefits. The profit from each training completed is then multiplied by the number of participants. The result is the amount of net profit.