Problem 3. Performing ... even more art! Collect users. Test everything on the go. Constantly moving ... revising ... guiding ... not letting the project stop for a moment. Build word of mouth ... and a sense of inevitability ... around your project. Implementing a project and getting a "cool" result ... one that you will be proud of in many years.

Problem 4. And now ... finally ... the time comes to present the project to the management, and to do it in such a way that he and our (to-r-u-t-o-th) "way of doing things" interest the majority.

Unconditionally cool projects

WOW! - projects

Oh yes… unconditionally cool... I have to admit that my book really talks about unconditionally cool projects. (We once called it art of really cool projects.) Now our favorite definition is WOW! - projects ("WOW!" In this case = unconditionally cool). David Ogilvy, the great advertising specialist, said that memorable ads "should take your breath away." Nightline host Ted Koppel calls the really great news a "ladle kicker." Hearing them, the person who was cooking something in the kitchen will drop the ladle and run to the TV. I love it ... Ladle kicker! Well, I think the greats are unconditionally cool! - projects such as Apple's Macintosh, Lockheed's SR-71 strategic reconnaissance company, Gillette's Sensor razor, the Massachusetts Museum of Modern Art ... and the educational program you're currently working on ... turns out to be ladle kickers ... spirit.

It will be ... real ... WOW!

WOW! - the project ... delights. (Dot.)

WOW! - a project ... creates connections with employees and generates word of mouth among end users ... dynamic, inspiring, exhausting, hot, cool, sexy ... one that everyone wants to work on.

WOW! - the project… defines and modifies an important issue or problem in such a way that its participants (pirates?) Will be remembered ten years later. (“I was on the first Apple team to develop the Macintosh.”) An aura of innovation emerges around the pirate contributors.

WOW! - the project ... is moving at great speed ... is perceived as an overwhelming success by those who initially turned their backs on it ... considers rapid prototyping as their mantra ... and scoffs at any form of bureaucracy.

WOW! - the project ... is "evaluated" according to the criteria: beauty + grace + WOW! + revolutionary influence + ardent fans.

WOW! - the project ... this is where everyone wants to be. This is the essence of the I-brand. If you missed the chance to become a member of this project team ... well ... maybe get lucky next time.

WOW! - a project ... it is a manifestation of personality and character. He has high demands. He makes huge profits. It's not for cowards.

WOW! - the project ... starts with B-A-C!

The project is me

In director Wayne Wang's film Smoke, Auggie (Harvey Keitel's character), a store owner in Brooklyn, unexpectedly finds a friend in writer Paul Benjamin (William Hurt's character), whose wife was murdered on the street. Auggie invites Benjamin to her place and shows him an impressive stack of photo albums over a cigar. It turns out that every morning for many years he photographed the same street corner at the same time. The albums are very touching to say the least. Auggie confesses to Benjamin: “This is the real work of my life. This is my project».

I love this example. In my opinion, it perfectly captures the very essence, passion, the imperative p-p-o-e-k-t-a. Or rather, a project-that-really-matters-and-personifies-me.

This could be the construction of a channel under the English Channel or the construction of a space station. These could be photographs taken on one corner of a Brooklyn street at the same time every morning ... for years.

Common denominator: something important! Something to be reckoned with! What determines you and your destiny! That which is imbued with the soul. And life!

Of course, you don't care, but I admired my future wife, Susan Sargent, even before I fell in love with her. She was distinguished by drive, resourcefulness and imagination: she proposed building an Olympic Hockey Stadium in small Vermont - a stadium that could be used as a stage for theatrical performances when it is not covered with ice. It was ridiculous: a five million dollar dream in a five dollar city. It is no coincidence that Susan and her closest associates called themselves The Dream Team - the "dream team." For six years, they fought all sorts of obstacles. There were many problems. The depression never left them. Yet Susan, along with her "pirates", has achieved success. The stadium now exists, and it can be safely called a real ladle kicker! Susan, by the way, is also a successful artist and entrepreneur. But that stadium was her WOW! - a project. This is her "defining project."

Can anyone's work resemble this skating rink? I am sincerely convinced that yes. Despite hard work and heroic efforts, many dreams never come true. But if we don’t dare to dream and then put our strength, soul and heart into the realization of this dream, then WOW! - projects - as well as all the emotional, intellectual, spiritual and financial treasures associated with them - will never come across to us in this life!

That's where the opportunity is WOW! Clear?

Organization

Our research of understudied project ideas / significant projects / WOW! - projects allowed us to identify four main stages.

1. Create!

2. Sell!

3. Do it!

4. Get out!

Moreover, I argue that three of the four stages (all but execution) are not covered in 9 out of 10 (10 out of 10?) Project management treatises. And yet “they” - the traditionalists - misunderstand the peculiarities of the execution, considering it only a mechanical action ... although in fact it should be a continuation of the selling stage.

See:

Our opinion: the formation of the project ( "Create") extremely important. In other words, is it "cool"? Is this worth doing? Could this attract "cool" (incredible) supporters?

Continuous movement ( "Sell") Is the key to success for both the business process reengineering project and the new Broadway production.

Implementation ( "Do") also plays a big role, but we diminish the importance of lengthy planning and emphasize the importance of trial and error. (What's more, we put a lot of emphasis on rapid prototyping - a whole book in this series is dedicated to this ... The Quick Prototype 50.)

And finally, joining the majority ( "Go out") Is also a fine art ... If you do not manage to exit correctly, your project will not remain in people's memory for a long time.

Ultimately, we strive - no more, no less - to rethink the concept of "project life cycle" ... and along the way, change understanding and work as such. Life (professional, personal) = projects. Life Well Lived (Professional, Personal) = WOW! - projects.

WOW! - project versus working day

At the end of January 1999, I spent several days in New York. On Thursday evening I was at Carnegie Hall, where I listened to Haydn's works performed by the Orchestra of St. Luke under the inimitable conductor Sir Charles Makerras. On Friday I was at a performance at the Metropolitan Opera, where the amazing performance "Simon Boccanegra" was staged with the participation of Placido Domingo. On Saturday morning, at the Rizzoli bookstore, I came across a book I hadn’t heard of before — Cities in Civilization by Sir Peter Hall. And suddenly it occurred to me that each of these "events" ... be it a concert or a book ... was WOW! - a project ... quite different from Dilbert's beloved "day at the office."

WOW! -Projects. How to turn any job into a project that matters Tom Peters

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Title: WOW! -Projects. How to turn any job into a project that matters
By Tom Peters
Year: 2013
Genre: Job search, career, Foreign business literature, Personal growth, Foreign psychology

About the book "WOW! -Projects. How To Turn Any Job Into A Project That Matters Tom Peters

This book is for those who go to work every day, and for "free artists", for those who want to do their job well, who love their work and want to turn it into a WOW! -Project. Management guru Tom Peters offers 50 great ideas on how to turn an ordinary work order into an outstanding, epic, awesome project - WOW! You will remember with admiration about such a project in 5, 10 and even 20 years.

On our website about books lifeinbooks.net you can download for free without registration or read the online book "WOW! -Projects. How to turn any work into a project that matters ”Tom Peters in epub, fb2, txt, rtf, pdf formats for iPad, iPhone, Android and Kindle. The book will give you a lot of pleasant moments and real pleasure from reading. You can buy the full version from our partner. Also, here you will find the latest news from the literary world, find out the biography of your favorite authors. For novice writers, there is a separate section with useful tips and advice, interesting articles, thanks to which you yourself can try your hand at literary skill.

What is this book about
What can you say about the project you are currently working on? Is this a really cool project? Are you in awe of him? If not, then another mediocre success awaits you. Of course, no one will blame you for this. But aren't you tired of riveting boring things yourself? Say no to another mediocre success.

Management guru Tom Peters offers 50 great ideas on how to turn an ordinary work order into an outstanding, epic, awesome project - Wow! You will remember with admiration about such a project in 5, 10 and even 20 years.

Who is this book for?
This book is for those who go to work every day and for "free artists", for those who want to do their job well, who love work and want to turn it into a WOW! -Project.

Why we decided to publish this book
Because we want you to turn your work into a revolutionary project that will change the world so that you are finally happy right now.

Trick of the book
The author's inimitable style and humor, as well as an innovative look at our work and life.

WOW! - a project ... builds connections with employees and generates word of mouth among clients ... dynamic, inspiring, exhausting, hot, cool, sexy ... one that everyone wants to work on.

WOW! -Project ... defines and modifies an important issue or problem in such a way that its participants (pirates?) Will be remembered ten years later. (“I was on the first Apple team to develop the Macintosh.”) An aura of innovation emerges around the pirate contributors.

WOW! - the project ... is moving at a tremendous speed ... is perceived as an overwhelming success by those who first turned their backs on it ... considers rapid prototyping as their mantra ... and scoffs at any form of bureaucracy.

WOW! -Project ... "evaluated" according to the criteria: beauty + grace + WOW! + revolutionary influence + ardent fans.

WOW! -Project ... this is where everyone wants to be. This is the essence of the I-brand. If you missed out on being a member of this project team ... well ... maybe get lucky next time.

WOW! -Project ... is a manifestation of personality and character. He has high demands. He makes huge profits. It's not for cowards.

WOW! -Project ... starts with B-A-C. The electronic library offers to download the book "Wow! Projects. How to turn any work into a project that matters" (by Tom Peters) in fb2 (epub, txt, pdf) format for free and without registration. You can also download other similar publications on "Wow! Projects. How to Turn Any Job into a Project That Matters."

Dick Anderson To the former commander of the 9th Mobile Battalion, US Navy, Da Nang, Republic of Vietnam, who taught me in 1966 (Lieutenant T. Peters, Civil Engineer, US Navy, # 693355) what WOW is! - projects / "It will be done!"
James Carville, for the "campaign" as the perfect embodiment of WOW! - the project.
Susan Sargent, Perk Perkins and The Dream Team, “Sincere believers” and willing to do anything to create the most unusual vacation spots in South Vermont - Hunter Park and Riley Ice Rink.

What we do is important to us. Work can play both a secondary and a major role in our life. We can work because we have to, but at the same time we want to love what we do, be proud of it, respect ourselves for it and feel our worth.

Sarah Ann Friedman, Work Matters: Women Talk About Their Jobs and Their Lives

Reprinted with permission from Alfred A. Knopf, imprint of The Knopf Doubleday Group, a division of Random House, Inc.
All rights reserved. No part of this book may be reproduced in any form whatsoever without the written permission of the copyright holders.
Legal support of the publishing house is provided by the law firm "Vegas-Lex"
© Excel / A California Partnership 1999
© Translation, edition in Russian, design.
LLC "Mann, Ivanov and Ferber", 2013

List 50: creed

HEY YOU OFFICE SLAVES ... RIP THE TIES ... RELEASE THE ITS ...
WORK IS COOL!
WORK IS GREAT!
WORK IS FUN!
WORK COULD MEAN SOMETHING!
YOU MAY MEAN SOMETHING!
DOWN OFFICE WALLS!
COMICS WITH DEALBERT IN THE GRAIN!
LET'S GIVE THE WHITE COLLAR REVOLUTION!
90 PERCENT OF OUR JOBS IN DANGER!
TAKE RESPONSIBILITY FOR YOUR LIFE!
BOTH HIERARCHY!
LET EVERY PROJECT BE WOW! - PROJECT!
BE A PERSONALITY ... OR DIE!
A NEW MILLENNIUM HAS COME: IF NOT NOW ... THEN K-O-G-D-A?

Introduction
So much fuss about projects?

The white collar revolution has begun. (Finally!) Over the next ten years, it will affect - whether you like it or not! - over 90 percent of employees.

Most of us are not ready.
It's elementary, Watson! Most employee jobs as we know them will disappear when we properly implement enterprise resource planning and management systems and a few other programs. Yes, dear colleagues, it didn’t seem to you: we are talking about more than 90 percent. They will simply sink into oblivion. After the changes that the white-collar world went through in 2004, the “reengineering” period of 1994 seemed like a flower.
I have been working on this topic for several years. I was looking for an answer to the question: how are modern "white collars" - You and I!- will adapt. As already had to be done in the recent past by the factory worker.

Example: an unexplored professional services firm

Projects with character: (only possible) (new) work base

Every professional services firm - whether it has 2 or 22,222 employees - has one compulsory component - a project. Projects - with start and end, with customers and characteristics - that's what professional services firms do. Dot. Start working in one of these companies - and on the very first working day you will be part of one or another project team. (This happened to me in December 1974 at McKinsey. I arrived at nine in the morning, and by ten I was already working on a project team that was evaluating an agricultural project worth a quarter of a billion dollars. By one in the morning I flew to Clinton in Iowa to meet with client.) And you will be a member of the project team until you turn the door knob and leave the company for good. (This is exactly what happened to me in December 1981 at McKinsey. Moreover, it happened even before I finished the work on the project stipulated by the contract.)
Here's the weird thing: We didn't look at not only professional services firms - but projects as well. Undoubtedly, we have the tools for working on projects: tables, graphs, PERT / CPM systems. And a huge number of computer programs, such as Microsoft Project.
But: almost all work on a project depends on the overriding question. What is the essence of the project? What makes it memorable? Or ... unmemorable?
I have devoted thirty years to studying business. I also received an accounting degree to validate the reliability of my estimates. Adhering to accounting principles, I have created thousands of PERT charts and charts. (My second engineering major is Construction Management ... so I thoroughly studied the principles of working with the PERT system.) But my entire career was devoted to the “reverse” side of the enterprise - passion, emotions, delight, dreams, noble defeats. And I am deeply convinced that this is where the white collar revolution began.
In other words, a meaningful project is a pearl ... a nugget ... an indivisible elementary particle from which a new world of employees will be created and / or reconstructed. My main goal is to rethink the language of projects. (And along the way ... to rethink the very concept of work!) No, I do not give up computer programs. (Although most of them are much more complex than necessary. One expert told me: "The real networking technology is very simple. It's called email." the essence of creating ... selling ... completing ... projects that you will be proud of ... even through 10 (!) years.

Looking for pearls

Having started to study outstanding projects, I was fascinated by the individuals and groups working in this direction. For example, in The New Yorker, I found an article by Gene Strouse with a revised biography of J.P. Morgan. Did the world need another biography of this man in 1999? Ms. Straws says she was the first to gain access to new material about Morgan. Moreover, she spent on studying them five years. I like it! Cool!
There was also Peter Landesman's first novel, Raven, about the life of lobster fishermen on the Isle of Man. (This is life! ..) I was surprised by their perfect mastery of the craft. And their resilience. I was also amazed at how far this dark, unromantic story was from the world of the cynical Dilbert.
And the most ambitious is the opening of the Massachusetts Museum of Modern Art on May 30, 1999. North Adams, Massachusetts is a classic industrial-era town with declining manufacturing. And yet, thanks to the inspiration of the director of the Guggenheim Museum, Thomas Krens, the abandoned factory of Sprague Electric, under the leadership of architect Frank Gehry, turned into the largest center for fine and performing arts in the United States (5 hectares, 27 buildings ... 20.5 thousand square meters of galleries, theaters, rehearsals halls and art workshops). There were many problems - for example, one day government funding for the "Massachusetts Miracle" nearly ran out. But in the end, the mad dream became a majestic reality. A Wall Street Journal columnist attending the opening of the museum wrote: "I have seen the future, and this is the Massachusetts Museum of Modern Art."
It follows that WORK CAN MEAN SOMETHING.

Our model

Our model is simple. More about it will be discussed in this and other books in this series. It is like this:

The object - systems of planning and resource management, electronic data interchange, internal networks of companies, the World Wide Web, and the like - is fueling the revolution. The target hit by this millennium meteor is "White collars".
The survivors - both those who are on the staff of a company and those who are not - will throw overboard all (almost) the store of knowledge and, firstly, acquire the qualities or approach of a professional services firm (see above) , as well as the book "Professional Service Firm". And secondly, they will behave like independent contractors or, as I say, I-brands... (Read the book Make Yourself a Brand.) In other words, those who survive will become “products” ... and have distinctive features - in some area.
The result (basic element) of the FPU, the self-brand and the white-collar revolution is work as such. Or project(the topic of this book.)
Here they are. Three elements. Organization: professional services firm... Worker: I am a brand... Work: project... Dot.

Missing link 1: the project

I just do not understand! I recently read a delightful book about a new employee as a businessman and independent contractor, Creating You & Company by William Bridges. I learned a lot ... even more, I borrowed a lot from there (making the appropriate footnotes). I recently reread it again. O-t-l-i-ch-n-th material. I was not wrong. But you know what? There was not a word about projects. Projects were not even mentioned in the index. But what is the very essence (under any circumstances) of yours and the company? I dare to suggest: in the project! So why and how did Mr. Bridges overlook this question? I'll be damned if I know the answer.
There is another book - The Future of Staff Groups by Joel Henning. Also very good and original work. In addition, a rare treatise on a given - often ignored - topic. Subject index? Projects are not mentioned. Why? (I repeat.)
In the under-explored world of professional services firms, there is only one real expert - David Meister. I AM adore his works! Got a lot of new things from them! Using his ideas over and over again (with appropriate footnotes)! And so I turned to his latest book, True Professionalism. Fabulous! What's missing in the index? Of the project. Yet again: why? And again I don’t understand!

Missing Link 2: Work Itself!

Passion plus

This little book is not talking about the "passion aspect" in projects. Not at all! The belief that 50 percent of a project's life is “cold” (graphs and tables) and another 50 percent is “hot” (passion) is very dangerous ... this is not at all what I am advocating ... First of all, I am trying to prove what needs to be combined all aspects of the project into a memorable whole. This book is about real projects and the real problems they face.

Problem 1. Working with the structure and specifics of the assignment received ... until it turns into an "unconditionally cool project," as one of my like-minded people put it.

Problem 2. Selling this "unconditionally cool project". Great project management - in the real world! - is mainly associated with the intricacies of the sale. In other words, recruiting all kinds of people to support you, help you, and share the best they have!

Problem 3. Performing ... even more art! Collect users. Test everything on the go. Constantly moving ... revising ... guiding ... not letting the project stop for a moment. Build word of mouth ... and a sense of inevitability ... around your project. Implementing a project and getting a "cool" result ... one that you will be proud of in many years.

Problem 4. And now ... finally ... the time comes to present the project to the management, and to do it in such a way that he and our (to-r-u-t-o-th) "way of doing things" interest the majority.

Unconditionally cool projects
WOW! - projects

The project is me

In director Wayne Wang's film Smoke, Auggie (Harvey Keitel's character), a store owner in Brooklyn, unexpectedly finds a friend in writer Paul Benjamin (William Hurt's character), whose wife was murdered on the street. Auggie invites Benjamin to her place and shows him an impressive stack of photo albums over a cigar. It turns out that every morning for many years he photographed the same street corner at the same time. The albums are very touching to say the least. Auggie confesses to Benjamin: “This is the real work of my life. This is my project».
I love this example. In my opinion, it perfectly captures the very essence, passion, the imperative p-p-o-e-k-t-a. Or rather, a project-that-really-matters-and-personifies-me.
This could be the construction of a channel under the English Channel or the construction of a space station. These could be photographs taken on one corner of a Brooklyn street at the same time every morning ... for years.
Common denominator: something important! Something to be reckoned with! What determines you and your destiny! That which is imbued with the soul. And life!
Of course, you don't care, but I admired my future wife, Susan Sargent, even before I fell in love with her. She was distinguished by drive, resourcefulness and imagination: she proposed building an Olympic Hockey Stadium in small Vermont - a stadium that could be used as a stage for theatrical performances when it is not covered with ice. It was ridiculous: a five million dollar dream in a five dollar city. It is no coincidence that Susan and her closest associates called themselves The Dream Team - the "dream team." For six years, they fought all sorts of obstacles. There were many problems. The depression never left them. Yet Susan, along with her "pirates", has achieved success. The stadium now exists, and it can be safely called a real ladle kicker! Susan, by the way, is also a successful artist and entrepreneur. But that stadium was her WOW! - a project. This is her "defining project."
Can anyone's work resemble this skating rink? I am sincerely convinced that yes. Despite hard work and heroic efforts, many dreams never come true. But if we don’t dare to dream and then put our strength, soul and heart into the realization of this dream, then WOW! - projects - as well as all the emotional, intellectual, spiritual and financial treasures associated with them - will never come across to us in this life!
That's where the opportunity is WOW! Clear?

Organization

Our research of understudied project ideas / significant projects / WOW! - projects allowed us to identify four main stages.
1. Create!
2. Sell!
3. Do it!
4. Get out!
Moreover, I argue that three of the four stages (all but execution) are not covered in 9 out of 10 (10 out of 10?) Project management treatises. And yet “they” - the traditionalists - misunderstand the peculiarities of the execution, considering it only a mechanical action ... although in fact it should be a continuation of the selling stage.
See:

Our opinion: the formation of the project ( "Create") extremely important. In other words, is it "cool"? Is this worth doing? Could this attract "cool" (incredible) supporters?
Continuous movement ( "Sell") Is the key to success for both the business process reengineering project and the new Broadway production.
Implementation ( "Do") also plays a big role, but we diminish the importance of lengthy planning and emphasize the importance of trial and error. (What's more, we put a lot of emphasis on rapid prototyping - a whole book in this series is dedicated to this ... The Quick Prototype 50.)
And finally, joining the majority ( "Go out") Is also a fine art ... If you do not manage to exit correctly, your project will not remain in people's memory for a long time.

* * *

Ultimately, we strive - no more, no less - to rethink the concept of "project life cycle" ... and along the way, change understanding and work as such. Life (professional, personal) = projects. Life Well Lived (Professional, Personal) = WOW! - projects.

WOW! - project versus working day

At the end of January 1999, I spent several days in New York. On Thursday evening I was at Carnegie Hall, where I listened to Haydn's works performed by the Orchestra of St. Luke under the inimitable conductor Sir Charles Makerras. On Friday I was at a performance at the Metropolitan Opera, where the amazing performance "Simon Boccanegra" was staged with the participation of Placido Domingo. On Saturday morning, at the Rizzoli bookstore, I came across a book I hadn’t heard of before — Cities in Civilization by Sir Peter Hall. And suddenly it occurred to me that each of these "events" ... be it a concert or a book ... was WOW! - a project ... quite different from Dilbert's beloved "day at the office."
So what's the difference between the two?

Quick Start Guide

Oh my God! Below you will find about 200 recommendations for action. Are many - the majority? - with the "Priority" stamp. Many will take time - a very long time - and effort to complete. They add work to the busy person.
So ... what's the realistic picture? We have been working with this "material" at our seminars for over a year now. The participants used it and were satisfied, so I advise you to follow their example.
The book contains just over fifty tips, which are divided into four sections. (The fourth section is the shortest.) Therefore ...

5. Work through one section at a time. Choose from the first three sections the four most important tips in your opinion. (One tip from the last section.) Criterion: What you think is important. What you are not paying attention to right now. What you dismiss, but what may be worth taking a closer look at.
6. Now study the recommendations for each of the selected tips. Pick one that is worth your attention. (This will end up with about thirteen.)
7. Rate these 13 recommendations in order of priority: 1 = to do; 2 = great idea; 3 = good idea, but not as useful (cool) as the others.
8. Begin working on the three to four recommendations that scored the highest in Step 3.

This is not difficult. Highlight what resonates in your soul ... and then get down to business as you see fit. It's great and gorgeous. Also works great. Our tips will help if you get stuck on something.